Facebook is the world’s largest social networking site, and many nonprofits and advocacy organizations use it to engage their supporters. Until recently, it was easy for organizations to share content like status updates, links and photos with people who chose to follow our pages. Last fall, however, Facebook changed their algorithm that determines who sees that content. The so-called organic reach of posts decreased dramatically, and Facebook is encouraging users to reach more people through paid advertising.

After seeing the Firesteel Facebook page‘s reach drop, we did some research, as well as lots of experimenting to figure out how to use the network effectively. In this podcast, we talk about about boosting engagement with and without paid advertising. We also suggest ways to expand your online presence beyond Facebook.

Resources

Here are some relevant articles you can check out:

• The New Facebook Algorithm Generates New Ideas for Nonprofit Marketing

• Make Facebook’s Algorithm Change Work For You, Not Against You

• Why the Facebook Ads Grant Petition for Nonprofits Is a Terrible Idea

• Your Facebook Page’s Organic Reach Is About to Plummet

We want to hear from you

How are you adapting to the new Facebook algorithm? Tell us about it by leaving a comment below!

At Firesteel, we test a lot of new media tools as we advocate for an end to homelessness. The purpose of the Spark Change Podcast is to share what we’ve learned, and to help other advocates use these tools. Please let us know what you think of Spark Change so far! Your feedback will help shape future episodes.

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