What is a social media campaign, anyway? We explain, and share examples of campaigns that have started conversations and sparked change.
Resources
- Human Rights Campaign breakdown of the red equal signs avatar meme
- International Justice Mission’s #Move2End campaign
- Water is Life’s meme-hijacking campaign video
- Purple Purse domestic violence awareness campaign
We want to hear from you
Have you seen any interesting social media campaigns lately? Or have you created one yourself? Tell us about it by leaving a comment below!
At Firesteel, we test a lot of new media tools as we advocate for an end to homelessness. The purpose of the Spark Change podcast is to share what we’ve learned, and to help other advocates use these tools. Check out our first three podcasts about Google+ Hangouts, SnapApp, and advocacy videos, and please let us know what you think of Spark Change so far! Your feedback will help shape future episodes.
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