Written by Erin Murphy, Director of Education and Advocacy Network at the YWCA Seattle I King I Snohomish.

Campaign for Potential – Promoting understanding and empathy

Raising the Roof is a Canadian organization providing strong and effective national leadership on long-term solutions to homelessness.

Their 2009 national research report “Youth Homelessness in Canada: The Road to Solutions” observed “There are many misconceptions about street-involved youth. Prejudice and stereotyping are common and there is little understanding of the social and economic impact of failing to address the issue. Public education will be an important element of any strategic response.”

The Campaign

The national public education campaign has been part of Raising the Roof’s commitment to help build understanding and empathy around the issue of youth homelessness and create momentum for change.The campaign focused not on how homeless youth got to where they are, but where they can and want to go in life – their potential.

The print ads are posted here and if you would like to learn more about the campaign, including videos and radio ads, click HERE.