Campaign for Potential - Promoting understanding and empathy
Raising the Roof is a Canadian organization providing strong and effective national leadership on long-term solutions to homelessness. The national public education campaign has been part of Raising the Roof's commitment to help build understanding and empathy around the issue of youth homelessness and create momentum for change.The campaign focused not on how homeless youth got to where they are, but where they can and want to go in life – their potential. View their print ads here!